Frito-Lay will now let you create your own delicious variety pack!
Among the things people have been craving lately: snacks, variety and variety in snacks.
“With approximately 42 percent of adults working from home full time and millions of children attending school virtually, variety is a key purchase driver when it comes to choosing what snacks to stock up on,” Frito-Lay found in its recent U.S., Snack-Index survey.
So the snack giant just introduced a new feature on its snack-shopping site Snacks.com that allows people to customize their own Frito-Lay Variety Pack, thereby creating what the company is calling “a more personalized snacking experience.”
That means you can mix and match your own 20-count Variety Pack of snack-sized chips to achieve your own bespoke box of snack perfection.
Options range from the traditional (Lay’s Classic Potato Chips, Fritos, Original SunChips, Smartfood White Cheddar Popcorn) to the more experimental (Dinamita Chile Limon Flavored Doritos! Crunchy Cheddar Jalapeno Cheetos! Lay’s Dill Pickle Potato Chips!).
And there are a ton of choices in between — by our count, 43 options in all.
The mix-and-match Variety Pack option is now available in 24 states as it rolls out nationwide by early 2021.